The Humane Society of the United States Launches Television Ad Campaign Targeting IHOP’s Support for Extreme Confinement of Animals on Factory Farms

Posted by FamPetSitter

Today, The Humane Society of the United States began running television ads exposing IHOP’s continued use of eggs exclusively from hens confined in tiny, barren battery cages—where the birds are immobilized for their entire lives and cannot fully stretch their limbs.

The ads are running first in California, where IHOP and its parent company, DineEquity Inc., are based. As the ads note, California voters last November overwhelmingly passed Proposition 2, the Prevention of Farm Animal Cruelty Act, phasing out the confinement of animals in crates and cages statewide, and requiring the transition to cage-free production. Prop 2 received more than 8 million votes, more than any citizen initiative in California history.

Popularity: 1% [?]